See Competitor Promotions Before They Happen

Successful trade promotion strategy today must consider what the competition is going to do tomorrow. Predicting their activity gives you the time and space to weigh your options.

Identify Future Promotional Opportunity Gaps
Validate Sales Targets
Predict Competitor Price & Promotions

Category Foresight Report Overview™

The Category Foresight Report™ is an FMCG retail category report that identifies competitive blindspots, predicting competitor pricing and promotions.

Using deep learning, predictions are made for every UPC manufactured by the competitors you select, for each channel, in every Nielsen Syndicated Major Market. The forecasts are made for every week between 6 and 12 months from the time of purchase, giving you time to adjust your tactics.

For manufacturers to get the most out of the report, it identifies future opportunity gaps where there will be markets with low promotion and high demand.

As a Nielsen Connected Partner, Fiddlehead pulls syndicated data directly from Nielsen, with no burden on you. Upon purchase, we will analyze your data and provide you your report within 2 weeks.

What's in the Report

What to Expect

The report comes as an excel spreadsheet, with the three above sections.
All three sections analyze every UPC of all selected manufacturers in the category, for the Food Channel in all 62 Syndicated Major Markets of the United States.
The pivot table format allows the user to selectively benchmark by UPC, manufacturer, and Syndicated Major Market.

Get Category Foresight